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Google Android Phone

The launch of the Google Phone, Android Phone or G1, whatever you prefer to call it, was the biggest mobile broadband news over the last couple of days.

However it doesn’t like we’ll see the latest smartphone any time soon in Australia. It’s doubtful whether any of the carriers will carry the Android phone this year. It’s looking more like first quarter next year. ZDNet called Telstra, Optus, Vodafone and 3 Mobile as well as the top handset makers and received no news of any impending arrival in Australia.

The news is still interesting from the perspective of why Google have entered the mobile broadband market and the gaps they see in the market.

At the US launch, Google co-founder Larry Brin said: “You always have your phone on you but you do not always have your laptop with you, it is quite difficult to carry it all the time…being able to do a search with all the flexibility that you are used to having on a laptop is really, really worthwhile and we are really excited about it.”

And Cole Brodman, chief technology and innovation officer, T-Mobile USA said: “Why did we invest in this platform? Mobile broadband networks have been out for years now, but compelling devices and applications have been lacking. Mobile Internet lags at a dismal 16 percent in the U.S.”

It’s not enough to have the mobile broadband networks. In order to make mobile broadband compelling enough for consumers it has to be usable, affordable and there has to be applications targeted at the mobile environment in addition to business applications and entertainment currently available on PCs with fixed broadband.

The Android operating system is open source and it will be up to developers to create applications on the Android platform for the mobile marketplace.

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