Mobile Internet: Hype or Reality?
The paradox is that at the same time as we’re bombarded with research on the huge growth of mobile Internet, the reality is that the majority of people don’t actually use it or see a need for it.
It’s true that mobile Internet is growing at a fast rate but we’re at the very beginning of the huge trend upwards. The figures tell the story that it’s not yet part of people’s lives. That is unless you’re in the 16-34 demographic with a higher than average salary, you live in the city and you use social media extensively such a Facebook or Twitter. These people make up the bulk of the current adopters of mobile Internet.
Recent research in Britain told the story about the reluctance of the majority to embrace mobile Internet.
According to their data, 76% of mobile phone users in the UK never use their phone to connect to the Internet. The reasons they gave are interesting. 60% said that it was because their phone wasn’t capable of connecting to the Internet. In fact, this wasn’t true. 90% of these had Internet connectivity but were unaware if it. The other main reasons given for not using mobile Internet were that it is too expensive, too difficult to use and there wasn’t enough incentive to learn how to use it.
Mobile Internet needs to save people money or time and it needs to be easy to use. A good example of a device facilitating this is the iPhone which is fun and easy to use. As more devices come on the market at an affordable price, coupled with suitable mobile broadband plans, the demographics of mobile Internet users will start to change.
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Filed Under: Mobile Broadband News and Trends
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