High Speed Internet Access (HSIA): Mobile Internet

The Australian figures for Internet consumption 08/09 are out and more of us have access to broadband Internet at home, we are taking up wireless broadband in droves, downloading a lot more stuff to mobile handsets and shopping and banking online. None of this will come as any surprise but the figures are impressive.

3G mobile and wireless broadband services grew by a massive 162%. 25% of all Internet subscribers were mobile broadband users up greatly from the year before. Fixed line broadband declined by 3% during the same period. This presumably indicates that many first time Internet users are opting for mobile broadband out of choice or necessity.

80% of all Australians have access to the Internet at home and 90% of these have broadband.
67% of us do some form of shopping and/or banking online. Online advertising increased by 27% for the period.

Downloads were up by a huge 80%.

All of these figures are in line with the report on the growth of mobile Internet globally that we covered a few days ago. Internet usage is changing. People want the flexibility of being online wherever they are thus driving the massive increases in wireless and 3G mobile broadband. Fators driving this are age and the growth of social networking and online purchasing. The consumption of mobile Internet is being facilitated by better coverage and by the sophistication of smartphone handsets such as the Apple iPhone.

The report by the ACMA can be found on their website.

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